The emergence of digital fashion offers a promising avenue for reducing the environmental footprint of the fashion industry.

This is a tool that help us conceptualize and materialize each piece, eliminating the need of excessive samples and fittings and driving a shift towards a more eco-conscious and responsible future for the industry.

I’ve been developing my phygital fashion brand Fia Machado by this principles, where after simulating everything the way I imagined it, I create one final physical sample. All of pieces are produced to order at my studio, reducing even more material waste.